08. Example Dashboards

Quiz 1

QUIZ QUESTION::

Examine the following scenarios for dashboards that are being build. What type of audience is each dashboard being designed for: strategic or tactical audience? Answer strategic or tactical for each point below. Drag and drop the buttons below to the correct box.

ANSWER CHOICES:



Scenario

Type of audience

Your dashboard is mounted on a wall with metrics practically updating in real-time

Your dashboard is used in quarterly round-table discussions.

Your dashboard is used by a sales force day-to-day.

SOLUTION:

Scenario

Type of audience

Your dashboard is used in quarterly round-table discussions.

Your dashboard is mounted on a wall with metrics practically updating in real-time

Your dashboard is used by a sales force day-to-day.

Your dashboard is mounted on a wall with metrics practically updating in real-time

Your dashboard is used by a sales force day-to-day.

Sample Dashboards for Strategic and Tactical Audiences

Dashboard for Strategic Audience

The following dashboard does not require the audience to take any immediate action. It is meant more to inform those present in the meeting of information, such as variance year to date and progress over time.

In the following example, the sales are compared to the previous year - information that would not be as useful for a tactical audience, but rather for a strategic audience. There is no actionable information here for a tactical audience. Therefore, the following example is designed for a strategic audience.

Tactical Audience Dashboard

The following is an example of a dashboard for a tactical audience. It contains information with daily utility, and it is operationalized within the team. It includes daily time logs, budget burndown. The days can provide an indication to the team if they are on target to meet their date timeline.